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DEEP ROOT AFRICAN - DRA

Updated: Jul 2

ARE YOU A DEEP ROOT AFRICAN? WHO IS A DRA?


DEEP ROOT AFRICAN - DRA LOGO

Deep Root African (DRA) was founded by Bamupdates Africa with a passion to empower individuals to embrace and showcase their Deep African roots through fashion. The mission is to celebrate the rich and diverse cultures of Africa. This brand is more than just fashion; it is a movement aimed at fostering pride in African heritage and driving the narrative of unity and progression across the continent. Each of our designs is inspired by our history, culture, traditional African art, stories, and symbols, crafted to resonate with modern aesthetics and global fashion trends.



DEEP ROOT AFRICAN - DRA LOGO TEXT

Vision Statement:

To become a globally recognized brand that symbolizes African unity, cultural pride, and sustainable fashion, inspiring a movement of empowerment and progression for the African continent.



Core Values:

  1. Authenticity: Staying true to African heritage in our designs and business practices.

  2. Empowerment: Uplifting communities and individuals through our brand initiatives.

  3. Sustainability: Committing to environmentally friendly practices and ethical sourcing.

  4. Unity: Promoting a narrative of African unity and collective progress.



Products and Services:

  • Apparel: A wide range of clothing for men, women, and children, including casual wear, formal attire, and traditional garments.

  • Accessories: Unique accessories such as jewelry, bags, and headwear that complement our apparel line.

  • Custom Designs: Specially designed pieces for events, celebrations, and personal collections.

  • Community Initiatives: Programs aimed at supporting African artisans, educating communities, and promoting sustainable practices. (coming Soon).


Target Market:

  • Primary Audience: Individuals of African descent who are proud of their heritage and seek to express it through fashion.

  • Secondary Audience: Global consumers who appreciate and respect African culture and seek authentic, high-quality fashion products.


THIS IS OUR FIRST COLLECTION CALLED: "WE LEFT KEMET"

DEEP ROOT AFRICAN - DRA MALE MODEL

DEEP ROOT AFRICAN - DRA MALE MODEL

DEEP ROOT AFRICAN - DRA FEMALE MODEL

Future Goals:

Expansion: Establishing retail locations across key markets in Africa and globally.

Innovation: Continuously innovating our product lines to include more sustainable options and new design collaborations.

Impact: Increasing our community impact through expanded educational programs and support for African artisans and entrepreneurs.


Conclusion:

Deep Root African (DRA) is poised to make a significant impact in the fashion industry by blending traditional African heritage with modern fashion. Our commitment to quality, sustainability, and community empowerment sets us apart and drives our vision of fostering unity and progression across the African continent.



You are a DRA, You are a Deep Root African.

Pride and patriotism, fostering a sense of unity and progression across the African continent.

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